Your Seamless New Process Is Lying To Your Customer
You are standing at a metaphorical counter, or perhaps you are on the phone, and you can hear the heavy, static-filled silence of a person who is looking for a button they aren’t allowed to press. You know that silence. It’s the sound of a human being transformed into a biological relay for a piece of software that doesn’t trust them.
You remember, quite clearly, how this used to go. You’d call up, or send a message, and the person on the other end would say, “Oh, I see what happened there. Give me a second.” You’d hear some rapid-fire typing-the rhythmic, syncopated clack of someone who knows exactly where the shortcuts are-and then, magically, the problem was gone. Total elapsed time: .
Now, that same person has been “upgraded.” They have a dashboard. They have a “Guided Resolution Flow.” And as you wait for the ninth minute, listening to them apologize for the delay while the system validates a field that shouldn’t matter, you realize that progress has a very high cost. We have traded the messy, brilliant intuition of the midnight shift for the orderly, predictable sluggishness of a corporate mandate.
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The Midnight Invention in Bangkok
