Your Loyalty Points Are Lying to You
You are staring at a progress bar that has stalled at 94%, and for reasons you cannot entirely articulate, this feels like a personal failure. You are currently standing in the aisle of a pharmacy or perhaps scrolling through a digital checkout, holding a product that you have used for the last .
Tier Progress to Platinum
94%
6% remaining to unlock “Essential Rewards”
You don’t love it. In fact, the last three times you used it, you noticed a slight waxiness, a smell that reminds you of a sterile hospital corridor, and a nagging sense that your skin isn’t actually getting better; it’s just staying the same. But the app on your phone is pulsing with a soft, neon notification. You have 340 points. At 400 points, you get a “Platinum Tier” gift set for free.
To walk away now, to try that other brand-the one with the minimal packaging and the glowing reviews from people who seem suspiciously happy-would be to “lose” those 340 points. It would be a waste. You aren’t buying the product anymore; you are buying the completion of the bar. You are staying in a relationship with a plastic bottle because you’ve already invested so much time in the paperwork.
